Social September: The Week That Will Define a New Era

If you care about social media, this is the week to remember. The social media world exploded with activity and it’s no coincidence. This is going to be the week when we finally make the change into the Web 3.0 world.

Everything that happened this week is a precursor to the new social media reality we are about to witness. Users are no longer satisfied with easily finding what they need at their finger tips. Instead, the expectation is that the user’s device, whether that be a computer, phone, or tablet will know exactly what they want and customize information to the user without having to ask the computer.

This week, we saw a revamp of Facebook only before finding out that there was more to come following Thursday’s F8 conference and it’s teaming up with Yahoo News. Speaking of conferences, there were two pretty big ones around the country. Boston hosted the “Social Media Strategies Summit” while it was “Social Media Week” all over the world.

In addition, the plateauing Google+ finally became open to the public… just in case any of those 800 million users are scared of Facebook yet.

The major news, of course, is Facebook. As Mashable said right before F8, “Facebook’s goal is to become the social layer that supports, powers and connects every single piece of the web, no matter who or what it is or where it lives.”

And in case you weren’t sure, Facebook and Google are going to be at war with each other for the next few years as we finally begin the Web 3.0 era.

At the end of the day, it’s going to become a match between getting what you want with the least amount of effort (Google) versus a robust social experience that will forever change the business strategy (Facebook). In the Web 3.0 era, companies lose their ability to frame a message (although this was already happening). The major change is the customer getting what it needs to know about a company’s product without the company having a say.

I’m not suggesting that a marketing or PR effort is obsolete online. However, the strategies a company must implement are drastically different than they were even a few months ago. Facebook’s Timeline and media partnerships, which will be rolled out in weeks are going to start a perpetual cycle that will include different iterations of what Facebook is about to put out.

In the easier days of social media, my suggested action for Facebook always dealt with strategies that would get people talking on the page and increase the number of “Likes.”

Very soon, those strategies are going to be like advising someone that the best way to reach someone is on their beeper. The new Newsfeed and Timeline are going to flip social media strategy on its head and you’ll have this week to thank for it.

I just got Timeline and there are some new sharing tools that are going to change the landscape of how company’s reach their customers. My next blog post will be a tour of the new Facebook, minus the media changes, and how to utilize the new features.

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2 responses to “Social September: The Week That Will Define a New Era

  1. Good insight. I manage a couple of Facebook pages for businesses, and it’s definitely going to be interesting completely changing the strategy to cope with all of the new social media changes. I’m excited to see what businesses will do to keep up with consumers’ ever evolving demands.

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