Blogger’s Note: This is Part Two of my analysis on the latest additions to Facebook. This section will address the Media Partnerships, Gestures, and Color. Click here to see Part One of this post.
In the last blog post, I hopefully calmed some of your fears on the new Facebook while giving you some realistic action items to implement.
Hopefully, you’ve already started to see that Web 2.0 is very quickly becoming a thing of the past and Web 3.0, or the semantic web. The difference is that in the past, someone would expect to find everything they need in a search engine. Now, users should now expect their internet to give them what they want without typing in anything.
The other big lesson is that ROI takes a back seat with these tools in favor of increased engagement. If you think these tools are going to help you measure results, you’re missing the point. Get your employees and customers talking about you as much as possible, and you’ll be pleasantly surprised about what happens to your business.
In addition, there is a new social media war between Facebook and Google+. The new changes pretty much gave Foursquare the final knockout blow and Twitter will become more like a complementary tool to either network, rather than a competitor.
With that said, here is a look at the rest of the changes Facebook made and what they mean to you.