The Death of Your Old Facebook Marketing Strategy (And Web 2.0) Part 2

Blogger’s Note: This is Part Two of my analysis on the latest additions to Facebook. This section will address the Media Partnerships, Gestures, and Color. Click here to see Part One of this post.

In the last blog post, I hopefully calmed some of your fears on the new Facebook while giving you some realistic action items to implement.

Hopefully, you’ve already started to see that Web 2.0 is very quickly becoming a thing of the past and Web 3.0, or the semantic web. The difference is that in the past, someone would expect to find everything they need in a search engine. Now, users should now expect their internet to give them what they want without typing in anything.

The other big lesson is that ROI takes a back seat with these tools in favor of increased engagement. If you think these tools are going to help you measure results, you’re missing the point. Get your employees and customers talking about you as much as possible, and you’ll be pleasantly surprised about what happens to your business.

In addition, there is a new social media war between Facebook and Google+. The new changes pretty much gave Foursquare the final knockout blow and Twitter will become more like a complementary tool to either network, rather than a competitor.

With that said, here is a look at the rest of the changes Facebook made and what they mean to you.

Continue reading

The Death of Your Old Facebook Marketing Strategy (And Web 2.0) Part 1

Blogger’s Note: There’s way too much information to fit into one blog post, so I’ve addressed the Subscriptions, Top Stories/Ticker, and Timeline in Part One. Partnerships, Gestures, and Color are in Part Two.

You’re probably using a certain f-word in response to Facebook’s newest changes in addition to its news from the F8 Conference.

Remain calm.

I understand your frustration over all the work your summer intern put in going to waste and that your strategy is back at square one. Many companies are in the same boat and are wondering how they’re going to adjust to all of last week’s changes, especially when they don’t have the time to figure out the differences in this new Facebook geared towards Web 3.0.

There are several options here. Run from the problem and not use social media? I have a better question: when does running away from anything ever help? Switch over permanently to Google+? The developers at Google would like that to be your solution, but then you’re losing out to a network of over 800 million people. Besides, G+ won’t be ready for businesses until November. Don’t make any adjustments and try to use the old Facebook features on the new one? That’s like buying an iPhone for the purposes of texting and phone calls. Yes, you’re using its functions, but no, you’re not maximizing its use.

Instead, take a look at the first part of my suggestions for how companies can use the newest Facebook features for their marketing strategy.

Continue reading

Social September: The Week That Will Define a New Era

If you care about social media, this is the week to remember. The social media world exploded with activity and it’s no coincidence. This is going to be the week when we finally make the change into the Web 3.0 world.

Everything that happened this week is a precursor to the new social media reality we are about to witness. Users are no longer satisfied with easily finding what they need at their finger tips. Instead, the expectation is that the user’s device, whether that be a computer, phone, or tablet will know exactly what they want and customize information to the user without having to ask the computer.

Continue reading